As every advertiser knows, messages that hit home in the heart are far more effective than those aimed solely at the mind. Yes, the facts must be straight and clearly presented, but to motivate action and lodge an idea firmly in the mind of the audience, you must unite the idea with emotions—a dark art that storytellers have been practicing for thousands of years.
We bring those same principles to bear on the world of corporate communications through our Chicago Dramatists Certification Series—a customizable program designed to teach actionable tips, insights, and methodologies derived from storytelling principles to business audiences. Whether you're seeking to motivate employees or educate them on how to deal better with customers or enhance their selling skills, the Certification Series can give you the edge that comes only from knowing how well-told stories are put together and how to apply that knowledge to your own unique situation. All of our classes are taught by our distinguished playwrights and qualify the attendees for CE credit.
That's Act I of the Chicago Dramatists Certification Series story. Contact us... we'll tell you the rest.